While Berlin loves to eat spam, her mother furiously tries to fight the war on digital SPAM on a daily basis. I know that you come here to read bizarre stories about Berlin, and to stay up to date on Matt’s existence as he’s so poor at maintaining communication with his family and friends. But I can’t guarantee that posts like these won’t slip into the blog.

With that caveat, I was SO THRILLED to read this post on the always wonderful MailChimp blog today. With updates to CAN-SPAM, it looks like companies will no longer be able to require a login for users to unsubscribe from emails. There must either be a one-click unsubscribe option, a reply-to email option, or entering one’s email address into a form option. I know a number of organizations (hint hint, nudge nudge!) that will be forced to change their subscription models because of this and will wind up better off for it.

There are few things in life I love like permission-based email marketing. Long live HTML email!

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